According to Tim Cook (@tim_cook), Apple has officially launched the iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max, a new Apple Watch lineup, and AirPods Pro 3 at Apple Fifth Avenue. These next-generation devices are reported to leverage advanced AI-powered features for enhanced user experience, including on-device machine learning for photography, personalized health monitoring, and improved voice recognition in AirPods Pro 3 (Source: Tim Cook, Twitter, Sep 19, 2025). The integration of AI into core hardware presents new business opportunities for app developers, wearable health tech startups, and companies focused on mobile AI optimization. Apple’s continued investment in device-side AI positions it as a leader in privacy-centric and edge AI solutions, creating a ripple effect for innovation and competition in the global smartphone and wearables market.